One of Banco Macro’s largest advertising campaigns, directed by Pucho Mentasti and filmed over the course of six days across Argentina. The campaign follows various Argentine characters, aiming to convey the idea that Banco Macro champions the greatness of the entire country—and of every Argentine who is part of it.
During the shoot, I was part of the team producing the "Behind the Scenes" content, capturing the project's entire creation process.
During the shoot, I was part of the team producing the "Behind the Scenes" content, capturing the project's entire creation process.
This behind-the-scenes footage was shot concurrently with the commercial, documenting the production's progress. Upon completion, the final piece was shared on social media and screened at both the commercial's premiere events and internal Banco Macro gatherings.
ADVERTISING CAMPAING:
